Ballad
An inbound marketing engine that runs itself: it plans what the user should write, drafts content in their voice, publishes to their accounts, and handles attribution so results feed into future content planning.
What it addresses
Founders without a marketing person struggle to scale inbound marketing; the author's previous company (Courier, YC S19) had great inbound but could never scale it.
Shared over time
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Ballad
An inbound marketing engine that runs itself: it plans what the user should write, drafts content in their voice, publishes to their accounts, and handles attribution so results feed into future content planning.
Problem: Founders without a marketing person struggle to scale inbound marketing; the author's previous company (Courier, YC S19) had great inbound but could never scale it.
Audience: Founders who don't have a marketing person and aren't going to hire one.
Posted by @troygoode · Original comment ↗
“I've been building Ballad – an inbound marketing engine that runs itself. I'm building it for other founders like myself who don't have a marketing person and aren't going to hire one.”